​Modernizing Public Media for the Streaming Age at PBS | Amazon Web Services

Опубликовано 24 февраля 2025, 18:47

In this Executive Insights conversation, Ira Rubenstein, Chief Digital and Marketing Officer at PBS, discusses the transformation of public media for the streaming age. Drawing from his 20+ years of experience championing digital innovation in Hollywood, Rubenstein details PBS's evolution into a sophisticated digital platform delivering 400 million streams monthly. He highlights PBS's unique challenges as a membership organization of 300+ local stations, its commitment to accessibility, and innovative approaches to digital fundraising. The discussion emphasizes PBS's role as a national treasure adapting to rapid technological change while maintaining its core mission of providing free, educational content to all Americans.

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