New Way Now: Fullstory scales while keeping its data secure using Gemini

Опубликовано 6 марта 2025, 16:54

Featuring: Forest Donovan, senior director of Strategic Alliances at Fullstory

Executive summary: As the most trusted name in behavioral data analytics, Fullstory helps customers turn clicks into clarity while keeping their most valuable asset — their data — safe. At Fullstory, Google Workspace is the collaboration engine, providing the latest tools and technologies to help its teams get work done, along with built-in security policies and access controls. Now, leveraging Google Workspace with Gemini, Fullstory can integrate generative AI into its daily workflows at a rapid pace without compromising on data security — from generating unique video outreach content at scale to summarizing user behavior on a site to create more informed and enriching chat-based experiences.

Challenge: Thousands of organizations trust Fullstory with access to their most important datasets, which means the company is responsible for its customers’ security as well as its own. Fullstory wanted to leverage the latest tools and technologies for collaboration, including gen AI, to deliver innovative features that drive success — without compromising on data security.

Solution: Fullstory already relied on Google Workspace to provide the latest tools and technologies to help its teams get work done, securely. With Workspace, which operates on Google’s secure-by-design infrastructure, Fullstory can create granular access control policies that define how sensitive data is shared and viewed — and update them as its business needs change. As part of Workspace, Google Workspace with Gemini automatically applies Fullstory’s existing controls and data handling practices, providing an easy path for Fullstory to start exploring and integrating gen AI into its daily workflows, such as creating unique outreach content at scale and analyzing customer data to power new innovative AI-drive experiences.

Result: With Google Cloud, Fullstory is now primed to harness gen AI, safely and securely, empowering both its employees and customers to thrive in the AI era. Already, Fullstory uses Gemini and Google Vids to summarize meeting notes, convert them into video scripts, and generate short, personalized videos for customer outreach in a matter of hours — rather than weeks or months. Fullstory is also experimenting with embedding Gemini directly into its own product to summarize web and mobile session data and train models in Vertex AI to develop AI-driven chatbots and assistive capabilities for support agents.

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