SEO, AIO, GEO, your site, & third-party support to optimize for LLMs

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15.02.24 – 149 4373:55
Introducing How Search Works
Опубликовано 8 января 2026, 13:32
In this episode, John Mueller and Danny Sullivan continue their conversation about the changing landscape of Search. They discuss the practicalities of hiring an SEO professional in the age of AI: Do you really need one? How do you evaluate them? Danny also shares his thoughts on third-party SEO tools, "domain scores," and why creators shouldn't rush to break their content into "bite-sized chunks" just to please Large Language Models (LLMs).

Listen to more Search Off the Record → goo.gle/sotr-yt Subscribe to Google Search Channel → goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast #SEO #GoogleSearch
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