How Snap Fuels Creative Work with Gemini and NotebookLM

Опубликовано 13 января 2026, 16:26

Featured in this video: JR Lam, Director of IT, Snap

Executive summary: Snap believes the camera is the most powerful way to improve how people communicate, connect, and express themselves. As a highly creative and fast-moving organization, Snap had already standardized on Google Workspace, making it a familiar, secure, and enterprise-ready foundation for collaboration across the company.
Building on that foundation, Snap rolled out Gemini across the organization and quickly saw widespread adoption, with 80–90% engagement across the Gemini suite. Teams now collaborate not just with each other, but directly with Gemini inside Docs and Sheets, accelerating ideation, preparation, and execution. NotebookLM has also gained strong traction, enabling employees to turn metrics reports into narrative summaries and even audio-style content that can be consumed on the go. Together, these tools are helping Snap move faster, think more creatively, and collaborate in entirely new ways.

Challenge: As a creative, innovation-driven company, Snap needed tools that could keep pace with rapid ideation, cross-team collaboration, and data-heavy decision-making. Teams were looking for ways to move faster, come to meetings better prepared, and engage with information in more flexible, creative formats, without introducing new security or adoption hurdles.

Solution: Because Google Workspace was already universal at Snap, the company introduced Gemini as a secure, enterprise-ready AI partner embedded directly into everyday tools like Docs and Sheets. Gemini became a thought partner for ideation, content creation, and collaboration. In parallel, NotebookLM was adopted as a way to transform dense reports and metrics into narrative summaries, including audio-style experiences, making information easier to consume and act on throughout the day.

Results: With Gemini and NotebookLM integrated into Google Workspace, Snap has accelerated the pace of work across the organization. With 80–90% engagement, employees are collaborating with Gemini directly inside Docs and Sheets, generating ideas faster and arriving at meetings more prepared. NotebookLM has enabled teams to reimagine how they engage with data — turning metrics reports into narrative summaries that can even be listened to on the go. These tools have unlocked new levels of creativity, speed, and collaboration in Snap’s day-to-day work.

What is Google Workspace → goo.gle/45BsE1W

Set up Google Workspace → goo.gle/4q8r3t1
Subscribe to Google Workspace → goo.gle/GoogleWorkspace

Try Google Workspace with Gemini → goo.gle/45FrVNh
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