Brianna LaPaglia & Josh Richards: How to Become a Content Creator and Life after BFFs

Опубликовано 25 апреля 2026, 0:41

Brianna LaPaglia and @JoshRichards sit down for an honest fireside chat about life after the BFFs podcast, becoming content creators, and what it really takes to build a career online. From starting on Musical.ly and TikTok to navigating fame, pivots, and burnout, they break down the real, unfiltered creator journey.

Reuniting after BFFs, Brianna and Josh look back on their time together and talk about starting out with no audience, finding your voice, and knowing when it’s time to evolve. Recorded live during Microsoft Window’s Campus Creator Tour at Arizona State University (ASU).

00:00 – Brianna LaPaglia & Josh Richards take the stage
01:14 – Breaking into the creator world
01:40 – The “cringe” phase everyone has to push through
02:26 – Why all streamers and gamers use PCs
03:28 – Making social media a real career
4:19 – Finding niche and demographic
05:20 – The viral moment that led to BFFs
06:39 – "Its not a bad thing to leave": life after BFFs
07:36 – Lessons on balancing business, personal life, and mental health
09:38 – Q&A: expanding into new industries
11:03 – Q&A: outgrowing your niche
11:57 – Q&A: going global
13:00 – Q&A: contracts and what to watch out for