Metrics for the Mobile App Ecosystem

Опубликовано 25 июня 2013, 21:55

As users discover, download, and use your apps, understanding your customers and what they're doing is incredibly important and has a direct impact on monetization. Leveraging smart analytics and analyzing key metrics can drive future monetization and new app discovery efforts, empowering you to become a smarter and more effective app developer or marketer. In short, your ability to drive maximum value from your app only starts after the download.

This Webinar with Google Analytics team members Andrew Wales and Adam Singer explores the key metrics to measure for the mobile app ecosystem, as well as the benefits of using Google Analytics for mobile app measurement, such as:

A more powerful mobile SDK.
We are providing a new mobile app analytics solution, solving the problem that there is currently no single repository to understand end-to-end value of mobile app users. This is supported by a more powerful mobile SDK (v2.0) that is easy to implement.

"One stop shop" for app measurement.
Understanding app performance holistically through acquisition, engagement and outcome is critical to improve mobile app results, optimize user engagement and increase revenue generated. Our new reports show the entire lifecycle and in our Webinar, we'll explore each section.

Improved ROI and engagement.
App developers and brands can make better, more comprehensive data-driven decisions for mobile investments with better reports. For example, marketers can optimize their mobile programs to improve ROI and app developers can improve in-app engagement.

Get started with Mobile App Analytics at:
google.com/analytics/features/...