Human-Computer Persuasive Interaction: Designing the emotional bond with customers

Опубликовано 17 августа 2016, 1:51

For several years, computing products were designed mainly with the purpose of increasing efficiency and productivity at work. Soon, this list of goals had to grow in order to target a more diverse set of end users. As a result, the focus of design shifted to creating user experiences that enhance and extend the way people work, communicate and interact. At least over the past 15 years, computing systems started to be seen from a yet complementary perspective: that of a persuasive technology. Interactive experiences with computers now comprise elements of persuasion premeditatedly in order to strengthen customerΓÇÖs loyalty. In my talk I will describe the most relevant projects that I have carried out over the past 2 years in Telefonica Research that apply concepts of persuasive computing: (1) Movipill: A mobile phone based application that uses social competition and pervasive technology to engage patients in following their medication prescription; (2) Multimedia Storytelling: A multimedia system that leverages on knowledge from social networks to automatically generate appealing personal photo stories; and (3) Psychographics: Modeling and predicting customersΓÇÖ personality traits in order to provide them with a better quality of service. Finally, I will conclude the talk by outlining the main advantages of addressing the aforementioned projects from a persuasive computing perspective.