Searching for Privacy [1/2]

Опубликовано 6 сентября 2016, 6:32

Search engines play an important role in helping users find desired content. With the increasing deployment of computer-readable privacy policies encoded using the standard W3C Platform for Privacy Preferences (P3P) format, search engines also have the potential to help users identify web sites that will respect their privacy needs. We have developed a search service called Privacy Finder (search.privacybird.com/) that annotates search results with information about web site privacy policies. We are currently working on expanding the Privacy Finder functionality and improving its user interface. We are also using Privacy Finder to conduct a census of P3P-enabled web sites and a set of empirical studies on how privacy information impacts online purchasing decisions. We conducted a study of the quantity and quality of P3P-encoded privacy policies associated with top-20 search results from three popular search engines. Using a list of typical search terms taken from AOL users' queries, we examined the trends in privacy policies that are returned from queries to the three search engines. We then compared these results to results compiled after using e-commerce