AWS re:Invent 2015 | (ISM212) McDonald’s Uses AWS to Launch Global Applications Quickly

Опубликовано 20 октября 2015, 17:22

In a time when mobile digital media engagement is at 51% (compared to desktop engagement at 42%), restaurants are turning to innovative and interactive technologies to attract customers. Consistent with its motto, “good food, fast”, McDonald’s turned to the cloud to reach always-on digital customers, enhance flexibility, and cut costs.

For the past year, Datapipe has been working with McDonald’s to develop the company’s first born-in-the-cloud mobile application. Datapipe’s AWS solution gives McDonald’s the flexibility to quickly spin up instances as demand increases. It creates a standardized, repeatable process for deployment to markets around the globe. This flexibility – both geographically and in the infrastructure – gives McDonald’s a hyperscalable environment (with the added benefit of cost containment) to take the restaurant into the modern age of consumer engagement.

In this session, representatives from McDonald’s and Datapipe will discuss the ongoing process of moving an iconic global enterprise into the 21st century. It looks in detail at the factors the company considered before moving to AWS, security concerns that needed to be addressed, and the long-term competitive advantage of using the AWS environment. Session sponsored by Datapipe.