Playing with games lifetime value (Games track - Playtime EMEA 2017)

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Опубликовано 15 февраля 2018, 23:48
This is an analysis of how top games developers calculate LTV segmenting by business model and genre. We cover the most frequent resources and tools used in the calculation as well as best practices around LTV both in its calculation and practical usage.

Speaker:
Ignacio Monereo - Partner Development Manager, Google Play

Watch the rest of the sessions: goo.gl/oXBUUd
Subscribe to the Android Developers channel here: goo.gl/vLYDU event: Playtime 2017; re_ty: Publish;
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