AWS re:Invent 2018: Driving Business Growth with Infosys Genome Solution (DEM45)

Опубликовано 13 декабря 2018, 16:40

Beyond the billions in dollars and petabytes in data, interactive marketing is still all about the basics – it’s about knowing your consumer. Infosys can help customers know consumers with its Genome Solution on AWS.  In this session, we discuss how this solution powered by smart algorithms provides predictive analytics and offers 360-degree view of the consumer to establish context and personalize offers for them. We explain how we helped a mortgage company achieve their business goals with the help of a new data analytics platform for customer-led generation and running personalized campaigns. This presentation is brought to you by AWS partner, Infosys.