Marketing and Creative Insights from Unstructured Data: Cloud ML APIs (Cloud Next '19)

Опубликовано 11 апреля 2019, 19:46

How can businesses use Google Cloud to unlock unstructured data for their marketing and creative analytics? In this session we present two customer examples that use Google Cloud APIs to create actionable signals from unstructured data. Leveraging the Cloud Natural Language API, we show how a big CPG brand built a scalable data pipeline to analyze written product reviews through entity and sentiment analysis. Using the Cloud Vision API, we share the story of a creative agency that built an automated creative pipeline to gather insights at scale by analyzing visual attribute data from images.


Creative analysis at scale with Google Cloud and ML → bit.ly/2U1NhwY

Watch more:
Next '19 Databases Sessions here → bit.ly/Next19Databases
Next ‘19 All Sessions playlist → bit.ly/Next19AllSessions

Subscribe to the GCP Channel → bit.ly/GCloudPlatform


Speaker(s): Sona Oakley, Sjef van Stiphout, James Rappazzo, Tim Booher

Session ID: DA223


event: Google Cloud Next 2019; re_ty: Publish; product: Cloud - Data Analytics - BigQuery, Cloud - Data Analytics - Google Marketing Platform; fullname: Sona Oakley, Sjef van Stiphout, James Rappazzo, Tim Booher;