Leveraging behavioral science to unlock monetisation in emerging markets (Playtime 2019 - Games)

Опубликовано 17 декабря 2019, 0:24

In this session, we will discuss how to approach building pricing & promo strategies for your game in emerging markets. You will learn how to apply behavioural principles to your game's economics, how to test, and optimise for your local audience.

Speakers:
Rodolfo Rinaldi - Business Analyst, Google Play
Zuzanna Dzieciątkowska - Insights Manager, Google Play

#GooglePlaytime event: Playtime 2019; re_ty: Publish; product: Google Play - General; fullname: Zuzanna Dzieciątkowska;