Custom Events in Google Analytics

Опубликовано 17 февраля 2023, 18:41

Google Analytics 4 collects a lot of information for you through the measurement code you've added to your website. When you need to collect more information, you will need to implement recommended or custom events. In the previous video, you learned about recommended events. In this video, you'll learn about custom events, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property.

Chapters:
0:00 - Introduction
0:58 - About the newsletter_signup event
1:57 - Enable the Form ID variable
2:22 - Configure the newsletter_signup event
5:10 - Preview and publish the changes
9:02 - Conclusion

Resources:
Learn more about events in Google Analytics → support.google.com/analytics/a...
Learn more about custom events → support.google.com/analytics/a...
Check out the demo code for this series → github.com/googleanalytics/ga4...
Join the Google Analytics 4 Discord server → discord.gg/djsM2JfQaG
Subscribe to the Google Analytics channel → youtube.com/c/GoogleAnalytics
Instructor → twitter.com/matt_landers

#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries