TEG, global leader in events ticketing, uses Amazon Personalize to engage deeper with fans

Published on 16 Mar 2023, 23:05
TEG is a global leader in ticketing and technology with 40+ years’ experience ticketing major international events and partnering with the world’s premier venues. Based in Australia, TEG operates more than 30 brands in 40 countries on six continents. With over 4 million subscribers to their Ticketek weekly newsletter, they use Amazon Personalize to generate batch recommendations showing the most likely events that each of subscriber would want to attend. Personalizing the email newsletter content improved Ticketek’s purchase rate well over 200% with volume of tickets sold per open increasing by 49%.

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