User Properties in Google Analytics

Опубликовано 18 июля 2023, 21:43

User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. In this video, you learn how to set up user properties and verify that they're working correctly so you can segment your data by different user groups.

Chapters:
0:00 - Introduction
2:52 - Set up a user property
3:39 - Create a variable
5:09 - Create a trigger
5:46 - Configure a GA4 Event tag
6:50 - Preview the changes
7:47 - Conclusion

Resources:
Learn more about user properties → support.google.com/analytics/a...
A complete list of predefined user dimensions → support.google.com/analytics/a...
Check out the demo code for this series → github.com/googleanalytics/ga4...
Join the Google Analytics 4 Discord server → discord.gg/djsM2JfQaG
Subscribe to the Google Analytics channel → youtube.com/c/GoogleAnalytics
Instructor → twitter.com/matt_landers

#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #userproperties