The first-ever generative AI-inspired FORMULA 1 Trophy | Amazon Web Services

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Опубликовано 12 июня 2024, 17:19
This year, Amazon Web Services (AWS) debuts the first-ever generative AI-inspired trophy at the FORMULA 1 AWS GRAND PRIX DU CANADA 2024. AWS designers and marketers collaborated with FORMULA 1 (F1) and the AWS Generative AI Innovation Center to explore trophy designs that capture the elegance of F1 tradition while leveraging AWS generative AI models. Using the Amazon Titan Image Generator foundation model in Amazon Bedrock, AWS created hundreds of trophy design concepts in minutes based on various prompts.

Let’s explore how the team experimented with different prompts and used generative AI to design a world first for the FORMULA 1 AWS GRAND PRIX DU CANADA 2024.

Learn how AWS used generative AI to design the FORMULA 1 AWS GRAND PRIX DU CANADA trophy: go.aws/3VyDnWC

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