AWS Innovation with Sinclair | Innovation Ambassadors

Опубликовано 26 июня 2024, 18:28

Sinclair is a diversified media company and a leading provider of local news and sports. We'll explore their work with AWS Prototyping to promote content authenticity using the The Coalition for Content Provenance and Authenticity (C2PA) open source tools and AWS serverless technologies.

Host Sara is joined by Mike Palmer, Vice President of Media Management at Sinclair, Demian Hess, Senior Partner Solutions Architect for Media and Entertainment at AWS, and Patrick O'Connor from the AWS Worldwide Prototyping team. Learn how they rapidly built and tested a cloud-native solution using AWS Lambda and Amazon ECS to cryptographically sign content across production workflows for provenance validation.

Discover the emerging opportunities and obstacles of generative AI in the media landscape, hear key architectural insights, and get a glimpse at the future of trusted content creation using this serverless approach.

Chapters:
0:00 - Introduction
1:21 - Challenges with content proliferation and authenticity
2:51 - C2PA initiative and goals
5:10 - About the C2PA manifest
8:31 - Architecture for the prototype
16:24 - Responsible use of generative AI
18:46 - Benefits of metadata transport enabled by C2PA
20:55 - Importance of trust, transparency and metadata management
22:25 - Current status and adoption by vendors

#AWS #C2PA #ContentAuthenticity #GenerativeAI #ProvenenanceTracking #PrototypingWithAWS #CloudComputing #Innovation #MediaTechnology #FutureOfMedia #AWSLambda #AWSFargate #OpenSource #Sinclair