WPP powers the future of advertising using AWS generative AI services | Amazon Web Services

Опубликовано 30 сентября 2024, 19:37

WPP, the world's largest advertising holding company, is harnessing the power of generative AI and AWS to revolutionize modern advertising solutions across media, creative, and production. Leveraging Amazon Bedrock, WPP built "Vanishing Emails" to automate the deletion of expired promotional emails using advanced algorithms – minimizing energy usage and reducing the advertising industry's carbon footprint.

Amazon Bedrock is the easiest way to build and scale generative AI applications with foundational models.

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