Understanding how users experience your website | Search Off the Record

Опубликовано 31 октября 2024, 13:06

Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget?

In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the "why" behind user behavior.

Resources:
Episode transcript → goo.gle/sotr085-transcript
Nielsen Norman Group → goo.gle/3YI3xrq
List of UXR methods → goo.gle/40sI6Ma
Iva on LinkedIn → goo.gle/3A7Te6E

Listen to more Search Off the Record → goo.gle/sotr-yt
Subscribe to Google Search Channel → goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast #UXR #UserExperience

Speakers: Lizzi Sassman, Iva Barisic Hafner
Products Mentioned: Search Console - General