How Chelsea Logistics scales creativity while cutting costs with Gemini

Опубликовано 4 марта 2026, 15:25

Featured in this video: Gizelle del Pozo, Strategic Communications and Branding Manager, Chelsea Logistics

Executive summary: Chelsea Logistics and Infrastructure Holding Corp is one of the largest shipping and logistics companies in the Philippines, helping make travel and trade accessible, safe, and efficient for people and businesses nationwide. With operations spread across the country, Chelsea Logistics adopted Google Workspace to enable mobile, real-time collaboration and support employee productivity and wellbeing. Teams use Docs, Sheets, Slides, Drive, Gmail, Meet, Forms, Calendar, and Sites as the backbone of daily operations and communications.

Building on this foundation, Chelsea Logistics introduced Gemini to accelerate creative work, internal research, and communications. The Strategic Communications and Branding team now uses Google Drive as a single source of truth for assets, reducing launch timelines from days to hours. With Gemini, the team generates creative visuals in-house, significantly cutting costs previously spent on third-party stock photo subscriptions, and uses AI to design employee surveys faster, speeding up feedback and iteration. Gemini has enabled the team to operate like an internal digital marketing agency, increasing social media output by 20% without adding headcount, delivering faster, more consistent communication at scale.

Challenge: As a nationwide logistics organization, Chelsea Logistics needed tools that could support mobile work, real-time collaboration, and fast access to brand assets across teams. Creative and communications workflows were slowed by asset bottlenecks, reliance on external vendors, and time-intensive research and survey design, limiting the team’s ability to scale output efficiently.

Solution: Chelsea Logistics standardized collaboration on Google Workspace, giving teams flexible, mobile access to shared documents, calendars, meetings, and centralized files. Google Drive dramatically reduced content launch delays. The team then adopted Gemini to generate creative visuals, accelerate internal research, and quickly design employee surveys using Google Forms, removing dependence on external creative resources and manual processes.

Results: With Google Workspace and Gemini, Chelsea Logistics has significantly increased speed, efficiency, and creative capacity. Asset access and campaign launches have been reduced from days to hours, creative costs have dropped by eliminating third-party stock subscriptions, and research and survey design now takes a fraction of the time. The communications team has increased monthly social media output by 20% without increasing headcount, operating as a high-impact internal digital marketing agency. Together, these gains are helping Chelsea Logistics communicate more effectively, scale faster, and support its mission of making travel and trade more accessible across the Philippines.

What is Google Workspace → goo.gle/45BsE1W

Set up Google Workspace → goo.gle/4q8r3t1
Subscribe to Google Workspace → goo.gle/GoogleWorkspace

Try Google Workspace with Gemini → goo.gle/45FrVNh
Follow Google Workspace on X → goo.gle/3YpmHS0
Follow Google Workspace on Facebook → goo.gle/4q8cZja
Follow Google Workspace on LinkedIn → goo.gle/49Eqjpw
Follow Google Workspace on Instagram → goo.gle/44Xs4eL
Follow Google Workspace on TikTok → goo.gle/4qijGio
Follow Google Workspace on Threads → goo.gle/4so5XYS

#GoogleWorkspace
#GoogleWorkspaceWithGemini