Digital Analytics Fundamentals - Lesson 2.4 Creating a measurement plan
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This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at analyticsacademy.withgoogle.co...
Lesson objectives: Learn the five-step process for creating a measurement plan to track your online performance. Define meaningful goals, targets and segments. Understand how your business objectives will influence what you track in Google Analytics.
Lesson objectives: Learn the five-step process for creating a measurement plan to track your online performance. Define meaningful goals, targets and segments. Understand how your business objectives will influence what you track in Google Analytics.
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