Off the Charts: Campaigns and Attribution for Android Applications using Google Analytics

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Join Andrew Wales as he discusses how to get the most out of attribution and campaign measurement on Android using Google Mobile App Analytics. Links/TOC below.

00:26 Introduction
1:59 Campaigns & Universal Analytics
6:23 Google Play Campaign Measurement (How It Works)
8:41 Implementation
12:58 Testing
17:10 Common Issues
21:44 Resources

Campaign Measurement Developer Guide: goo.gl/PbviV
Google Play URL Builder: goo.gl/KjchM
Testing Guide: goo.gl/mZ15w
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