Storytelling in the Digital Age

Опубликовано 8 мая 2017, 21:54

Our digital world is a busy world. It's easy to feel overwhelmed by information. How can we cut through the noise and communicate? How do we connect with people when they're being bombarded with content? The answer is storytelling. People love stories. Stories bring people together, build empathy, and create context, so we can understand each other and ourselves. At Microsoft, storytelling can help simplify the complexities of new technology to focus on what it means for real people. The stories we tell at Microsoft put people at the center and illuminate our mission in action. They're stories about transformation, and thriving in a digital age. Our goal as storytellers is to step back and shine a light on our customers’ achievements. Their work, in all its variety, proves that the best way to make a connection is to say, "Let me tell you a story...”

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