AWS re:Invent 2014 | (MED302) Leveraging Cloud-Based Predictive Analytics to Strengthen Engagement

Опубликовано 17 ноября 2014, 23:02

In order to improve audience engagement., media companies must deal with vast amounts of raw data from web, social media, devices, catalogs, and back-channel sources. This session dives into predictive analytic solutions on AWS: We present architecture patterns for optimizing media delivery and tuning overall user experience based on representative data sources (video player clickstream, web logs, CDN, user profiles, social media sentiment, etc.). We dive into concrete implementations of cloud-based machine learning services and show how they can be leveraged for profiling audience demand, cueing content recommendations and prioritizing delivery of related media. Services covered include Amazon EC2, Amazon S3, Amazon CloudFront, and Amazon EMR.