Neura Puts Mobile Apps on Notice
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5 дней – 23113:04Опубликовано 26 апреля 2019, 18:01
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Have you ever experienced notification fatigue? That’s the industry term for when your mobile apps prompt you to act so often that the notifications themselves become a burden, rather than a helpful reminder. In fact, if you look at the number of notifications that are opened in the industry, it's “less than eight percent,” says Daniela Jinich, a business development manager at Neura. Neura aims to transform mobile notifications using AI and machine learning to create context-rich user profiles that can deliver notifications to customers when they need them. Given the current open rates, Neura’s got a big task ahead of them.
Have you ever experienced notification fatigue? That’s the industry term for when your mobile apps prompt you to act so often that the notifications themselves become a burden, rather than a helpful reminder. In fact, if you look at the number of notifications that are opened in the industry, it's “less than eight percent,” says Daniela Jinich, a business development manager at Neura. Neura aims to transform mobile notifications using AI and machine learning to create context-rich user profiles that can deliver notifications to customers when they need them. Given the current open rates, Neura’s got a big task ahead of them.
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