Video best practices for Google Search & Discover

Опубликовано 17 марта 2021, 13:00

Danielle Marshak, Product Manager at Google, shares best practices to help your videos appear in Google Search and Discover. Learn how Google indexes videos, features where videos appear on Google, and what you can do to optimize for these features.

Video Best Practices → goo.gle/3rAw8vH
Video Structured Data Markup → goo.gle/3v4rSqB
Video Sitemaps → goo.gle/2OHCXNl
Max-Video-Preview Meta Tag → goo.gle/2N0H5Ym

00:00 Introduction
01:07 How Google indexes videos
02:12 Video features on Google
03:45 Video Best practices
03:51 Make your videos available on the web
04:10 Provide structured data with VideoObject markup
04:38 Include high-quality thumbnails
04:59 Submit a video sitemap
05:11 Make video content files accessible
06:07 Video best practices recap


Watch all Search Central Lightning Talks → goo.gle/2VclBJz
Subscribe to the Google Search Central Channel → goo.gle/SearchCentral

#videoseo #SEO #SearchLightningTalks