Google Analytics: 412 Food Rescue Case Study

Опубликовано 24 марта 2021, 15:30

412 Food Rescue, a non-profit organization based in Pittsburgh, Pennsylvania, works with food retailers to prevent surplus food from going to waste. The 412 Food Rescue team needed to recruit more volunteers to deliver food from places with food surplus to people experiencing food insecurity.

With the new Google Analytics, they were able to look at data across platforms, web and app, to understand the full journey of their users and optimize their marketing strategy to acquire more volunteers. They’ve been able to cut their reporting time by 50%, which has freed up their already limited staff to grow their impact throughout the community and expand to new cities.

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