Structured data for web developers | Search Central Lightning Talks

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Anatomy of a Search Result
Опубликовано 23 августа 2022, 13:00
Have you ever thought about enhancing how your website appears in search using structured data? Ryan Levering, a Software Engineer at Google, shares how it can be helpful for your website, how to get started, and best practices around structured data. Learn how using structured data to describe your content can help Google connect you with your users.

Resources:
Structured Data Search Gallery → goo.gle/3Af0evq
Schema.org → goo.gle/3Qh1lR9
Search Console Training → goo.gle/3QFljor
Rich Results in Search Console → goo.gle/3JPuZKF
Rich Results Test → goo.gle/3PhDJKK
Search Console → goo.gle/3AgTNrG
Ecommerce guide to structured data → goo.gle/3JLFRsU
Event structured data case study → goo.gle/3vWY6Gf

Listen to Search Off the Record on YouTube → goo.gle/3AzqSze
Listen to Search Off the Record on Libsyn → goo.gle/3am6jMx

Chapters:
0:00 - Introduction
0:30 - What is structured data?
3:30 - How to implement structured data to your website
6:01 - Structured data best practices
7:36 - Wrap up

Watch all Search Central Lightning Talks → goo.gle/2VclBJz
Subscribe to the Google Search Central Channel → goo.gle/SearchCentral

Subtitles are available in Portuguese, Spanish, Vietnamese, Hindi, Russian, Japanese, Korean, Indonesian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

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