Cross-platform Measurement and Attribution

Опубликовано 19 января 2023, 17:58

In this video, Google Product Managers walk you through fundamental concepts such as traffic source, cross-channel, and integration-specific dimensions, channel groups, Google Signals, User-ID, and Data Driven Attribution and the Advertiser Workspace.

0:06 Introduction
1:56 Agenda
3:22 Traffic Source Classification
10:03 Channel Groups
13:13 Google Signals
17:55 User ID
20:50 Attribution
27:18 Takeaways