Cross-platform Measurement and Attribution

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Introduction to the series
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Published on 19 Jan 2023, 17:58
In this video, Google Product Managers walk you through fundamental concepts such as traffic source, cross-channel, and integration-specific dimensions, channel groups, Google Signals, User-ID, and Data Driven Attribution and the Advertiser Workspace.

0:06 Introduction
1:56 Agenda
3:22 Traffic Source Classification
10:03 Channel Groups
13:13 Google Signals
17:55 User ID
20:50 Attribution
27:18 Takeaways
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