Navigating the Change between Google Analytics 4 vs Universal Analytics

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Published on 17 Mar 2023, 17:26
Product Manager Breen Baker walks you through many of the new additions and changes to Google Analytics 4 that help set it apart from its predecessor, Universal Analytics. You'll learn about the advanced data collection and modification controls, user governance, and privacy features that help set Google Analytics 4 apart.

0:06 Introduction
0:45 Agenda
1:05 Enhanced Measurement & Events
6:08 Organizational Governance
9:31 Privacy Controls
10:33 Takeaways
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