Data Strategy Unravelled - Customer Experience and Data Strategy - Part 2 | Amazon Web Services

Опубликовано 3 октября 2023, 22:42

In Part 2 of ""Customer Experience and Data Strategy"" Khendr'a Reid, Principal Data Strategy Tech Specialist at AWS, continue our conversation with Hara Gavriliadi, Senior Customer Experience Strategist at AWS, and Dwayne Browne, Principal Data Strategy Tech Specialist at AWS, to discuss the difference between a ""Customer Data Platform (CDP)""
and a ""Master Data Management (MDM)"" platform as well as how a Customer 360 fits into all of this.

00:00-00:41 - Introduction
00:41- 04:19- When to use a Customer Data Platform (CDP) or Master Data Management (MDM) platfrom and the difference between the two.
04:19 - 05:43 - Where does a Customer 360 fit into this?
05:43 - 06:24 - Using a Customer 360 to enable data-driven use cases.

About Data Strategy Unravelled:
A New Vantage study found 97% of blue-chip companies are investing in data, yet only 27% have successfully created a data driven organization. Data Strategy Unravelled is a video series intended to help organizations become data-driven. This series interviews experienced professionals from both the business and technical realms to discuss topics and strategies that organizations can implement to become data-driven.

More Resources:

AWS Data Strategy: aws.amazon.com/data/datastrate...

Omnichannel Customer Experience e-book: d1.awsstatic.com/psc-digital/2...

Innovating with Data e-book: go.aws/3Q19udB

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