Ferrari Advances AWS Generative AI for Personalization & Production Efficiency | Amazon Web Services

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Published on 9 Jul 2024, 23:03
Leveraging AWS generative AI solutions, Ferrari realized measurable impacts across their business. With Amazon Bedrock, they accessed and benchmarked multiple foundation models including Amazon Titan, Anthropic Claude, and Meta Llama. The solution delivered 20% increase in saved vehicle configurations, and boosted productivity of over 1,000 technical users via a generative AI-powered knowledge base.

Using Amazon SageMaker, Ferrari customized models for up to 60% faster simulations, enabling advanced computer vision for manufacturing, video processing for F1 analysis, and hyper-personalized recommendations by offering millions of possible configurations.

Through generative AI on AWS, Ferrari streamlined processes, accelerated innovation cycles, improved operational efficiencies, and delivered cutting-edge digital experiences - unlocking new frontiers powered by transformative artificial intelligence capabilities.

About AWS: Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.

Learn more:
How Ferrari leveraging AWS: go.aws/4bCXiZd
Amazon Bedrock: go.aws/427KTcy

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ABOUT AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.

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