MLSE revolutionizes fan engagement with AWS generative AI | Amazon Web Services

Опубликовано 18 ноября 2024, 21:36

Maple Leaf Sports & Entertainment (MLSE), a global sports and entertainment leader, uses AWS generative AI to elevate how they deliver memorable fan experiences. Previously, MLSE’s content teams spent hours sorting through video clips manually—a time-intensive process. With AWS, that’s now reduced to seconds. Producers can quickly search keywords to find standout moments, like game-winning goals or fan-fueled celebrations, and deliver more relevant, impactful content to fans. MLSE’s journey with AI is just beginning, paving the way for smarter and more efficient operations across sports and entertainment.

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