Subscription fatigue: from myths to facts to opportunities (Playtime 2024)
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Android Developers1.32 млн
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Опубликовано 5 декабря 2024, 19:51
How has subscriber behavior changed over time and what is driving this behavior? We cover subscription patterns and trends from subscriber acquisition and subscriber churn to boomerang behavior and overall subscriber LTV. Hear about what strategies you should consider to acquire hesitant and lapsed subscribers in 2025 and beyond.
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Filmed at #GooglePlaytime EMEA in Milan, October 2024
Event:
Playtime 2024
Speaker: Tammy Taw
Product: Google Play
#GooglePlay
Subscribe to Android Developers → goo.gle/AndroidDevs
Filmed at #GooglePlaytime EMEA in Milan, October 2024
Event:
Playtime 2024
Speaker: Tammy Taw
Product: Google Play
#GooglePlay
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