Introducing the Google Analytics MCP Server

Опубликовано 22 июля 2025, 16:03

Ever wished you could just talk to your Google Analytics data? Now you can!

We're thrilled to announce the launch of our open-source Model Context Protocol (MCP) server for Google Analytics. This powerful tool acts as a bridge, allowing Large Language Models (LLMs) like Gemini to connect directly to your Google Analytics data.

In this video, Matt Landers, Head of Developer Relations for Google Analytics, walks you through a hands-on demo. See how you can move beyond standard reports and have a natural language conversation with your data to uncover insights, analyze performance, and even generate entire data-driven marketing strategies on the fly.

What you'll see in this demo:
• Asking simple questions like "How many users did I have yesterday?"
• Running complex e-commerce reports, like finding top-selling products.
• Using conversational follow-ups to refine your results.
• The grand finale: Watching Gemini generate a complete, justified marketing plan based on your website's actual performance data.

This is a game-changer for developers, data analysts, and technical marketers looking to build the next generation of intelligent marketing applications or simply speed up their own workflows.

Get Started Today!

• GitHub Repo (MCP Server): github.com/googleanalytics/goo...
• Join the Conversation on Discord: goo.gle/ga-discord

#GoogleAnalytics #GeminiAI #GA4 #DevRel #Martech #LLM #AI #DataAnalysis

Video Chapters
00:00 - Introduction
00:15 - What is the Google Analytics MCP Server?
00:41 - Connecting to the Server with Gemini CLI
01:07 - How many users did I have yesterday?
01:44 - What were my top selling products?
02:58 - Generating a Data-Driven Marketing Plan
04:51 - How to Get Started & Join the Community