How InCred Finance gets features to market faster with Gemini

Опубликовано 23 февраля 2026, 17:39

"Featured in this video: Ashwin Sekar, Chief Product and Technology Officer, InCred Finance

Executive summary: InCred Finance is a financial services company focused on making credit simple, accessible, and hassle-free across India by leveraging technology and data science. From day one, InCred has built its workflows around Google Workspace, using Docs, Sheets, and Meet as the central hub for collaboration across geographically distributed teams. Given the sensitive nature of financial data, security and data sovereignty are foundational requirements for the organization.

To accelerate insight and innovation, InCred adopted Gemini, drawn by three key factors: strong data sovereignty, native integration into Google Workspace, and fast adoption driven by employee familiarity with existing tools. Teams across product, operations, hiring, and engineering now use Gemini to analyze data faster, automate manual work, and turn insights into action. Tasks that once took days or weeks can now be completed in hours, enabling InCred to move faster, build better products, and deliver value to customers more quickly.

Challenge: As a financial services company operating at scale, InCred needed to balance speed, security, and collaboration. Teams were spending significant time on manual data analysis, report preparation, and insight synthesis, slowing down product development, operational responsiveness, and hiring decisions. At the same time, InCred required absolute assurance that customer data would remain secure and not be used for AI model training.

Solution: InCred standardized collaboration on Google Workspace to securely support asynchronous work across teams. The company then introduced Gemini, fully embedded within Workspace, to accelerate insight generation and execution. Product teams use Gemini in Docs to analyze app store reviews, market trends, and regulatory changes. Operations teams leverage Gemini to automate CSV collation and reporting, while hiring teams use custom Gems to analyze interview transcripts consistently and reduce bias. Engineering leaders also use Gemini within tools like Colab to quickly build and deploy solutions, such as email classifiers that surface urgent customer requests.

Results: With Google Workspace and Gemini, InCred has dramatically increased speed and efficiency across the organization. Work that once took a full week can now be completed in half a day, freeing teams to focus on higher-value problem solving. Faster insight generation leads directly to faster product improvements, quicker customer responses, and more efficient operations. By embedding secure, easy-to-use AI directly into daily workflows, InCred is enabling continuous improvement and empowering employees across the company to build, innovate, and deliver better outcomes for customers.

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What is Google Workspace → goo.gle/45BsE1W

Set up Google Workspace → goo.gle/4q8r3t1
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