Fanatics: Modernizing on AWS to Become a Beloved Brand | Amazon Web Services

Опубликовано 12 марта 2026, 16:22

At Fanatics, everything starts with the fan. As the company continues to grow, modernizing its technology foundation became essential to delivering the experiences fans expect.

By partnering with AWS, Fanatics began migrating critical backend, corporate, and fulfillment systems out of on-premises data centers and into the cloud. Through a collaborative approach, bringing together internal teams, AWS, and partner Trace3, Fanatics is modernizing its infrastructure in a smart, flexible way that optimizes both performance and cost.
With AWS, Fanatics can move away from maintaining data centers and legacy contracts, gaining the ability to scale, optimize, and adapt infrastructure as needs change. This shift allows teams to focus less on operations and more on what matters most: supporting employees and delivering the best possible experience for fans.

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