Google Analytics

Structure your Google Analytics account, property, and data streams based on your business setup and needs.

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop!

Google Analytics collects data from your websites and apps to create reports that provide insights into your business.

SUBMIT YOUR QUESTIONS: [FORM CLOSED - Event complete] Join us and submit YOUR questions about migrating your original Universal Analytics (UA) property to a Google Analytics 4 (GA4) property.

SUBMIT YOUR QUESTIONS: [FORM CLOSED - Event complete] Join us and submit YOUR questions about migrating your original Universal Analytics (UA) property to a Google Analytics 4 (GA4) property.

SUBMIT YOUR QUESTIONS: [FORM CLOSED - Event complete] Join us and submit YOUR questions about migrating your original Universal Analytics (UA) property to a Google Analytics 4 (GA4) property.

SUBMIT YOUR QUESTIONS: [FORM CLOSED - Event complete] Join us and submit YOUR questions about migrating your original Universal Analytics (UA) property to a Google Analytics 4 (GA4) property.

SUBMIT YOUR QUESTIONS: [FORM CLOSED - Event complete] Join us and submit YOUR questions about migrating your original Universal Analytics (UA) property to a Google Analytics 4 (GA4) property.

Linking your Google Ads account to your Analytics property (including subproperties and roll-up properties) lets you see the full customer cycle, from how users interact with your marketing (e.g.

Google provides a number of resources that show you what's happening on your website so you can troubleshooting and debug issues as they arise.

The Google Analytics demo account ( analytics.google.com/analytics/web/demoAccount) is a fully functional Google Analytics account that any Google user can access.

Google Product Managers Alman Shibi and Matt Jacobson walk you Google Analytics media integrations for both Google Ads and the Google Marketing Platform.

Consent mode lets you communicate your users’ cookie or app identifier consent status to Google. Tags adjust their behavior and respect users’ choices.

Google Product Manager Matt Walter walks through modeling in Google Analytics with a deep dive into behavioral modeling and conversion modeling.

Google Product Manager Matt Walter walks through the key features of the audience builder in Google Analytics 4.

Google Product Managers Breen Baker and Kevin Lam walk you through server-side data ingestion in Google Analytics, specifically covering examples and use cases of the Data Import and Measurement

You might’ve read articles or received emails about changes happening in Google Analytics.

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub 0:06 Introduction 1:56 Agenda 2:31 Migrating to Google Analytics 4 3:36 GA4 Account Structure 6:42

Product Manager Breen Baker walks you through many of the new additions and changes to Google Analytics 4 that help set it apart from its predecessor, Universal Analytics.

Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users.

IMPORTANT UPDATE: "Conversions" in Analytics are now called "key events." The steps in this video still apply, though the name has changed.

Google Analytics surfaces a lot of the information collected from your website or app through dimensions and metrics.

Google Analytics collects data through the measurement code you've added to your website. When you need to collect more information, you will need to implement recommended or custom events.

In this video, Google product managers walk you through fundamental concepts such as traffic source, cross-channel, and integration-specific dimensions, channel groups, Google Signals, User-ID, and

In this video, Global Head of Analytics & Measurement Platforms Sara Radin introduces the GA4 Product Manager video series and walks through the benefits of Google Analytics 4.

Google Product Manager Kevin Lam covers the ins and outs of data collection for Google Analytics including topics such as setting up tagging, working with the data schema, and updating admin data

Learn how to use the Setup Assistant in Google Analytics 4 properties to quickly get started with migration.

Google Analytics (GA) collects a lot of information for you through the measurement code you've added to your website.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.