Data collection for web and app in Google Analytics 4

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Introduction to the series
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Published on 19 Jan 2023, 17:58
Google Product Manager Kevin Lam covers the ins and outs of data collection for Google Analytics 4, including topics such as setting up tagging, working with the data schema, and updating admin data settings to fit your needs.

0:06 Welcome
1:07 Agenda
1:55 Basics Introduction
3:09 What is Tagging
8:27 Tagging with Google Tag Manager
11:44 App Tagging
13:39 Event Modification & Creation
16:09 Schema Management
18:44 Ecommerce Example
20:50 Cross-Platform Measurement
23:46 Data Controls & Settings
25:14 Additional Admin Features
27:18 Closing & Takeaways
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