Introduction to the series

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Published on 19 Jan 2023, 17:58
In this video, Global Head of Analytics & Measurement Platforms Sara Radin introduces the GA4 Product Manager video series and walks through the benefits of Google Analytics 4.

0:06 Introduction
0:40 Agenda
1:04 Universal Analytics Sunset
3:24 Innovating for the future
5:11 An enhanced measurement solution
8:02 Enrich first-party data with modeling
9:47 Derive powerful insights with robust reporting
12:50 Predict customer needs
14:45 360 Enterprise benefits
16:32 Data activation
19:00 Resources & takeaways
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