Beliefs and Behaviors: Internet Users' Understanding of Targeted Advertising
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Microsoft Research330 тыс
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206 дней – 57646:03Опубликовано 17 августа 2016, 22:27
Targeted advertising, including behavioral adverting, collects data about an individualΓÇÖs online activities for use in selecting which advertisement to display. Targeted ads have enjoyed commercial success, and have the potential to reduce costs to advertisers while increasing relevance to consumers. However, questions about consumerΓÇÖs online privacy are at issue, and there is both regulatory and legislative interest. Aleecia M. McDonald will discuss findings from three recent user studies about online privacy and targeted advertisement performed at Carnegie Mellon's Cylab Usable Privacy & Security (CUPS) lab. Discussion will conclude with suggestions for policy makers and technologists.
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