Virtual Goods, Real Pleasure: Game Mechanics and Virtual Economies

Опубликовано 7 сентября 2016, 17:17

Virtual Goods are fast becoming the business model of choice for online games. Companies like EA, Sony, Playdom, Playfish, and Zynga are having success with free-to-play games monetized with virtual goods. Social networks like Facebook, Hi5, myYearBook and Dogster are developing new revenue streams by integrating virtual gifts and currencies into their platform. What does it take to build a thriving virtual goods business? What game mechanics and social rituals are effective at driving virtual goods sales? In this talk, we'll review the psychology and system thinking behind game design, and take a deep dive into the virtual economies powering top-performing online games.