Brewing a new age: Carlsberg taps technology to modernize a centuries-old company
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Once a big brand with a small corporate footprint, Carlsberg became the world’s fourth-largest brewery during the past 20 years as it acquired other beer makers, including Kronenbourg. Carlsberg Group now manages 140 beer brands worldwide. However, integrating all of those breweries marked a new business challenge: merging dozens of IT platforms.
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