Design Is [Vision] – The Power of Storytelling in Product Design and Business Strategy

Опубликовано 10 января 2018, 20:24

Designers help define the future by envisioning and crafting product experiences. They do this in a number of ways, whether it be by helping to create a strategic product vision through storytelling or through insights-driven, human-centered design. Effective product strategy requires the ability to define a vision that actively works alongside business and technology to design experiences users want in the face of behavioral and computational change. Designers articulate abstract ideas and give them form, by reconciling user needs with business goals and advanced technologies. Data can persuade people, but it doesn’t inspire them to act in the way stories do. A product vision serves as a tangible artifact that provides teams the 10,000 foot view and aligns them around a shared North Star to inspire innovation.

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