Getting Around: Ridecell’s Integrated Approach to Mobility

Опубликовано 18 марта 2019, 22:14

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Individual car ownership may be poised on the precipice of an impending decline, but that doesn’t mean car travel is on its way out. Especially in urban areas, people are hailing rideshares and hopping on employer-provided shuttles with increasing frequency. These services rely on uniquely tailored platforms—and that’s Ridecell’s area of expertise.

To put it simply, “You have a service region, you pick up the car, you can drive it anywhere, and you drop it off within the service region,” notes Alistair Adams, Ridecell’s director of product marking. “You pay by the mile or up to a fixed fee; the business model’s up to the end customer, and at the end of the day, how they want to charge for it.”