Generative AI on AWS Helps TUI Better Support Millions of Customers a Year | Amazon Web Services

Published on 16 Nov 2023, 19:35
The biggest travel company in Europe, TUI is excited to start a journey of its own: to generative artificial intelligence (AI). Using Amazon Web Services (AWS), it’s not just realizing productivity gains, but also looking to transform customer support. Generative AI, says Dr. Lukas Schack, principal machine learning engineer, is set to have a “big, big” impact on TUI’s operations. With access to Amazon Bedrock and a range of foundation models, the travel firm can make a difference to the 60 million customers it serves annually.

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Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.

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