How Globe Telecom rings in productivity gains with Google Workspace with Gemini

Опубликовано 3 ноября 2025, 22:03

Featured in this video: Francis Pugeda, Director for AI Delivery, Globe Telecom

Executive summary: In 2013, Globe Telecom, the largest mobile telecommunication company in the Philippines, embraced Google Workspace to solve challenges with outdated collaboration tools, significantly boosting employee satisfaction. Now, Globe Telecom has integrated Gemini into its workflows. Through extensive training, the company has seen 80% adoption, with 87% of users gaining 3-4 hours of productivity per week, empowering staff to maximize AI in their daily tasks.

Challenge: Prior to 2013, Globe Telecom struggled with traditional workplace bottlenecks: full inboxes, version control issues with email attachments, and high costs due to frequent tool replacements. As the largest telecom in the Philippines, the company needed a modern, secure, and cost-effective solution that would simplify communication and collaboration. Then, when generative AI emerged, Globe Telecom wanted to strategically integrate the technology across the tools and processes that power its business.

Solution: Globe Telecom became the first company to adopt Google Workspace in the Philippines in 2013. This platform offered seamless, browser-based collaboration, co-editing, universal document access, and robust single sign-on security. Building on this foundation, Globe Telecom strategically introduced Gemini, focusing on empowering people and processes with the latest technology. The team identified early adopters, conducted extensive training on using Gemini across Workspace applications, and created a Google Chat space for users to share experiences.

Result: The initial adoption of Google Workspace significantly improved employee satisfaction, with their promoter score rising from 73 in 2011 to 90 in 2016. With the introduction of Gemini, adoption rose to 80% among employees. They primarily use Gemini in Gmail to polish emails, in Google Docs for inspiration, and in the Gemini app. A notable discovery was the ability to create AI chatbots using NotebookLM by feeding it documents. Following the rollout of Gemini, 87% of users agreed they are more productive, saving an average of three to four hours per week. This empowers employees to discover and maximize AI capabilities within their workflows.

What is Google Workspace → goo.gle/4nDoIVq

Set up Google Workspace → goo.gle/42rmAb1
Subscribe to Google Workspace → goo.gle/GoogleWorkspace

Try Google Workspace with Gemini → goo.gle/42sSRyt
Follow Google Workspace on X → goo.gle/4nI3LJ6
Follow Google Workspace on Facebook → goo.gle/4nAlYYR
Follow Google Workspace on LinkedIn → goo.gle/4gXZFdn
Follow Google Workspace on Instagram → goo.gle/46E66i7
Follow Google Workspace on TikTok → goo.gle/4h7VknV
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