Progressive improves the mobile experience with the Google Analytics 360 Suite.

Опубликовано 17 марта 2016, 21:12

Progressive wants happy customers. The company works to continually improve the customer experience with insights from the Google Analytics 360 Suite. Powerful dashboarding organizes and visualizes digital analytics so Progressive can see what customers want. They use A/B testing to better understand website and mobile app performance. When mobile app analytics showed customers were attempting to make purchases from a quote-only mobile app, Progressive added buy functionality to enhance the customer experience. Pawan Divakarla, Data & Analytics Business Leader at Progressive, called it “a really big big aha moment” and says the Google Analytics 360 Suite “gives me confidence that we would be able to solve any big problem.”


Visit g.co/360suite to discover what enterprise marketing analytics can do for your business.