Digital Analytics Fundamentals - Lesson 4.5 Collecting campaign data
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This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at analyticsacademy.withgoogle.co...
Lesson objectives: Recognize standard acquisition dimensions and understand how traffic sources are categorized in Google Analytics by default. Understand the importance of correctly categorizing your acquisition sources in Google Analytics. Become familiar with custom campaign link tagging and practice using the URL builder to create manual tags for an example campaign.
Lesson objectives: Recognize standard acquisition dimensions and understand how traffic sources are categorized in Google Analytics by default. Understand the importance of correctly categorizing your acquisition sources in Google Analytics. Become familiar with custom campaign link tagging and practice using the URL builder to create manual tags for an example campaign.
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